June 26, 2019

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January 15, 2015

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525 Shaanxi Bei Lu - Nanyang Apartments

March 25, 2019

Just a few meters down the road from the Shanghai Vape store at 525 Shaanxi Bei Lu lies this beautiful white plaster 小区, Nanyang Apartments.


In an interesting link to our current vape business, Nanyang Apartments was commissioned by the Nan Yang Brothers Tobacco Company – manufacturers of the Double Happiness brand of cigarettes and responsible for many of the famous “cigarette girl” marketing posters that brought a touch of glamour to the tobacco industry from the turn of the 20th Century and continue to inform Chinese graphic design to this day.



Probably no other cigarette brand has quite infiltrated the Chinese culture in quite the same way as Nanyang brothers Double Happiness brand. Found in duty free stores around the world Double Happiness cigarettes could also be seen in the mouths of every male guest at Chinese weddings around the nation in the 1980s and 1990s, dutifully being lit by the bride as a token of gratitude for attending her special day.